Building FitPaisa's Complete Design Foundation from Zero to Successful MVP Launch
Launching FitPaisa’s MVP from the ground up- branding, website, onboarding, and referral tools. Design helped turn a financial concept into a trusted, revenue-generating product.
FitPaisa, a new financial guidance platform needed to enter India's saturated fintech market with zero brand presence while establishing trust and credibility from scratch. The core challenge was multifaceted: building authority in financial services without a track record, making expert advice feel accessible rather than intimidating, and differentiating their commission-free model in a market full of biased advisors.
As the founding designer, I built FitPaisa's complete design ecosystem. Since launch in November 2024, it has acquired 100+ users, generated meaningful revenue, and positioned FitPaisa for successful fundraising in a highly competitive market.
100+ Users
100+ paying users acquired within 2 months of launch through a trust-focused website and onboarding flow
Revenue positive
Revenue positive at MVP stage, validating user need and enabling FitPaisa’s early fundraising efforts
Explorations of symbols of wealth, trust, growth and prosperity like the four leaf clover, arrows and coins
Inspired by the Indian symbol for prosperity, the Peacock 🦚 walking, resembling an 'F'
Quick and Easy
Take just 10 minutes to answer a few targeted questions about your finances.
FitPaisa Score
Receive your unique FitPaisa Score—a powerful reflection of your financial fitness.
Clear Next Steps
Get tailored, expert recommendations to enhance your financial wellness and make smarter money decisions.
“
We knew the kind of feeling we wanted the brand to evoke, and Vedanshi completely nailed it. FitPaisa now proudly stands as a company that not only works well, but looks and feels well-designed too. A lot of our early traction is thanks to that foundation. ”
Louhit Kumar
Product & Growth | FitPaisa